architectural design
Royal docks urban farm-to-fork
The scheme aims to promote urban food integration as part of the city’s fabric, particularly in new developments, by using experiences around food as a narrative to simplify the complexity of the urban food system and urban agriculture so it is accessible to all.
It was part of LFA 2023, where we showcased the concept design using XR technology in collaboration with Spheroid Universe. And was also longlisted for the NLA Awards in 2023.
render by spacelab_
vertical farming intervention research
tham luang museum
lead design direction and business development as project director. The plot was based on the story of the 13 boys trapped in the cave, which became a global sensation.
I simplified the incident narrative, which consists of highly complex events, by telling the story through the eyes of two key protagonists: survivors and rescuers. This allows visitors to see the incident from a completely different perspective. The vernacular design principle was adopted through use of local materials (red earth) and methodology
Emotional mapping and storyboarding were used to manipulate the contents and spatial design of the museum.
narrative design
siriraj museum , bangkok
Siriraj is a Thai royal hospital and medical school with a rich history. It’s ranked number 3 in ASEAN for its world-class medical and research centre. Siriraj is located in the cultural heritage of Bangkok, including historical sites and world heritage sites such as The Temple of the Emerald Buddha, Wat Arun Ratchawararam Ratchawaramahawihan, the National Museum of Royal Barges, the National Museum, Khaosan Road, and old communities around Siriraj.
As part of a museum design team, I was responsible for narrative development and design, working closely with the project architects. Including a brief definition, spatial strategy, narrative development, research, site analysis, media, and installation.
Marian Place Gaswork Development
was a major project as part of my master’s in urban planning, where we were tasked with providing an appraisal and design proposal for a potential new development for a given site in Hackney.
The site area was 15,000 sq m, with a proposed mixed-use development of residential, retail, and office space of 12,000 sq m. I was responsible for the masterplan and architectural design of the scheme. I adopted a destination strategy and created a strong narrative around local makers and markets as a core concept for design.
I delivered a mass study, feasibility study, architectural design, and drawings. The proposal received an excellent mark.
pinch cafe
branding
business and brand reposition
her coffee
In 2011, I founded HER Cafe in Hackney with the intention of creating my own creative outlet in which monthly cultural programmes were curated. I oversaw all aspects of the business, including branding, product and service development, and hiring.
HER Cafe has been profitable since its inception, with ten employees. In 2016, I expanded the business into a consumer product line called HER Coffee, which includes cold brew coffee concentrate and ready-to-drink options.
After 6 months of operation, HER secured a stockist at Selfridges, resulting in the first venture capital investment from Pentland Group. HER has collaborated with brands such as 1Rebel, AppearHere, Killik and Co., and Courier Magazine.
