ABOUT FIRST

I help clients unlock BIG ideas in experience- and place-based developments. With over two decades spanning architecture, experience design, and entrepreneurship, I'm known for my creative strategic approach that bridges design and business.

My magic is spotting what's next—emerging trends and untapped potential in breakthrough concepts.

I harness compelling storytelling as both design philosophy and communication tool. When people connect with stories they can step into and belong to, authentic placemaking comes alive.

I've worked on high-profile projects from London Festival of Architecture to Thai Cave Rescue Museum. In 2011, I founded HER Coffee, introducing the first home brew-specialty coffee to Selfridges and hundreds of London stores. My hands-on experience with venture capitalists and startups brings highly transferable skills to every project.

Transformative change begins with leadership—whether you're leading a corporation or small organisation, the journey starts with you.